The European Idiopathic Pulmonary Fibrosis and Related Disorder Federation ( EU-IPFF)
Idiopathic pulmonary fibrosis is the lung disease that affects around 100K people in Europe. The European Idiopathic Pulmonary Fibrosis and Related Disorder Federation ( EU-IPFF) requested a user generated campaign to raise awareness in between medical associations, citizens and governments. We did so with recognizable visuals across social media, a printable template meant to be filled by those who have something else to say about the disease.
We prepared a microsite to talk about this particular campaign. In this space, we gather the material generated through social media: stories, videos, comments and pictures. The template, was disseminated across the different associations, aimed to be filled by doctors, familiars and IPF patients.
We also created a collection of messages and visuals in different formats, all of them included in a toolkit document easy to share. In this document was explained everything what the people needed know about to the campaign, and the tone that we wanted to adopt to spread the word.
The quotes given by the audience were used to create more content. This aspect was important because the campaign turned on to be a intimate relationship in between patients and related people, and those who still think are alone suffering this disease.