The TandemVu PTZ cameras feature Hikvision’s next-generation camera design, integrating multiple lenses in one security camera to provide big picture and small details in tandem. Equipped with this technology, Hikvision’s new TandemVu PTZ cameras display a broad view even when panning, tilting, or zooming. Users will see everything and miss nothing at any given moment, getting situational awareness from the moment they set up the camera.*
“To create the branding for TandemVu was the project in which I got involved during the year 2022. From scratch, and thanks to a collection of images, typography combinations, slogans – and maybe a dash of humor – a surveillance camera came to life. Yes, like Pinocchio.”
If an image is worth a thousand words, you have to take into account a video can go up to 60 images per second. This video of the Hikvision PTZ Cameras sub-brand: TandemVu, highlights the technical and technological capabilities of the product, while the visuals and audio take us to a space of enigma, elegance and why not, sensuality.
Beyond commercial aspects, the TandemVu website wants the visitor to go into the darkness of the night and closed spaces. Now it is the time of Hikvision to show the brilliant colors, sharped details, and panoramic vision possibilities, so nothing goes unnoticed. The tone of the messages contrasts with what Hikvision has been doing for years to bring the product closer to daily life. A dynamic and simple language, without technical terms, for those moments in which one needs to feel protected, but does not want to feel harassed by security systems.
To promote the product outside the Hikvision limits, we prepared various digital-static materials such as banners and headers, as well as images to be included in their own and third-party newsletters.
Technology Partner Program is a platform created to inform and encourage collaborations between partners. “TPP Brochure” is an informative document used as a teaser, of the possibilities offered by a specific product or service.
Posters, magazine ads and material for technology fairs and presentations.
*From hikvision.com
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